Falcon Consumer
Powered by xFalcon AnalyticsPro · Real IDA data
Dashboard Suite
11 dashboards · 7 business units · 3 years of real data from IDA warehouse. All KPIs single-year. All filters apply to every chart on each page.
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FY 2024 Key Performance Indicators
Monthly Net Sales — FY 2024
Revenue by Business Unit — FY 2024
Dashboard Directory
01
Executive Overview
Revenue · orders · customers · AOV
02
Sales & Revenue
AOV · UPT · AUR · YoY growth
03
Customer Lifecycle
NEW / RETURNING / VIP / LAPSED
04
Loyalty & Retention
Members · PLCC · LTV
05
Channel Mix
Retail · Web · Mobile · Digital sources
06
Marketing Attribution
Email · Paid · Organic · Social · SMS
07
Brand Performance
All 7 BUs side-by-side
08
Product Category
90 SKUs · categories · brands · luxury
09
Geographic Performance
States · regions · urban/suburban/rural
10
Customer Segmentation
Gender · channel · LTV · state
11
Household Analysis
Size · income · children · geography
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Metric Definitions
Reference · glossary
Insight Reports
AutoExplore output — 32 hypotheses tested across 7 tables, 10 findings on Channel × Geography × Loyalty patterns.
🔍
Evidence Dashboard
10 findings · chart per finding · opens fast
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Long-form Memo
Executive narrative · evidence · so-whats · recommended actions
Business Unit Summary — FY 2024
Responds to year filter. YoY vs prior year.
Business UnitChannelRegionRevenueOrdersCustomersYoY Rev