Household Analysis
Falcon Consumer · xFalcon AnalyticsPro
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Household Analysis
Size · Children · Income · Geography. Current-state snapshot of ~600 active households.
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Data governance: Current-state snapshot from DIM_HOUSEHOLD (~600 active rows, IS_CURRENT=TRUE). Counts = households, not individual customers. Customer count per household averages 1-3 depending on size.
Household KPIs
Households by Size
Households with vs without Children
Household Income Distribution
Income × Has Children
Where does each income band have children vs not?
Households by State
Physical distribution across 13 tracked states.
Household Segment Detail
Filtered by size, income, and children status. Sorted by household count.
SizeChildrenIncomeHouseholdsAvg Customers/HHShare