Email, Paid Search, Organic, Social, Direct, Affiliate, SMS — how orders get attributed. All filters apply to every visual.
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Data governance: Marketing attribution from FACT_ORDER_TRANSACTION.MARKETING_CHANNEL. Covers LuxeStyle Online + Mobile App (digital BUs only). Retail-store transactions don't have marketing attribution. Metric = order count, not revenue (order-level data is unpriced in this source).
FY 2024 Marketing Attribution KPIs
Orders by Marketing Channel — FY 2024
Channel Mix — FY 2024
Marketing Channel × Order Source — FY 2024
Where do attributed orders come from? Stacked bars show WEB / MOBILE_APP / TABLET / PHONE for each marketing channel.
Marketing Channel Detail — FY 2024
Filtered by selected marketing channels. YoY vs prior year.