Brand Performance
Falcon Consumer · xFalcon AnalyticsPro
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Brand Performance
All 7 business units side-by-side: revenue, orders, customers, YoY growth, and operational metrics.
Compare Years
Data governance: Revenue, orders, customers from FACT_CUSTOMER_PERFORMANCE (GOAL_TYPE=5). Units/UPT/AUR from the same fact. No exclusions applied.
FY 2024 Brand KPIs (Top Performer)
Revenue by Business Unit — FY 2024
Orders by Business Unit — FY 2024
YoY Revenue Growth — FY 2024 vs FY 2023
AOV by Business Unit — FY 2024
Urban Thread and Bijou lead with premium AOV.
UPT by Business Unit — FY 2024
LuxeStyle Mobile App's bundling drives highest UPT.
Business Unit Detail — FY 2024
Full operational metrics, YoY vs prior year.
Business UnitChannelRegionRevenueOrdersCustomersAOVUPTAURYoY Rev