Loyalty member counts, PLCC holders, and lifetime value by BU. Filters apply to every visual.
All (7)
Data governance: Current-state snapshot from V_CURRENT_CUSTOMER (1,200 rows, IS_CURRENT=TRUE) and V_LOYALTY_CUSTOMERS (714 loyalty members). Loyalty KPIs are snapshot metrics, not year-indexed — this dashboard shows current state only.
Current-State Loyalty KPIs
Loyalty Penetration by Business Unit
Share of current customers who are loyalty members, per BU.
Loyalty Member Distribution by BU
PLCC Holders vs Non-PLCC (Loyalty Members)
Of loyalty members, how many also hold a private label credit card.
Avg Lifetime Value: Loyalty vs Non-Loyalty
Per-customer lifetime revenue by loyalty status, per BU.