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Falcon Analytics

Spirits & Alcohol Intelligence Platform

Demo Dashboard Suite • March 2026

Comprehensive Analytics Dashboard Suite

14 interactive dashboards covering the full spirits distribution value chain — from producer shipments through distributor depletions to retail consumption, with inventory, trade spend, and performance analytics.

Executive Summary

Top-level KPIs across all tiers — revenue, cases, gross profit, YoY growth trends, and channel mix overview.

KPIs Revenue Trends

Shipments Analysis

Tier 1 producer-to-distributor sell-in: shipment trends, gross vs net revenue, returns, and warehouse performance.

Tier 1 Sell-In Revenue

Depletions Analysis

Tier 2 distributor-to-account sell-through: depletion velocity, account coverage, and the industry's most-watched metric.

Tier 2 Sell-Through Velocity

Consumption & Market Share

Tier 3 POS/scan data: retail dollar sales, market share, distribution metrics, velocity per point, and promo analysis.

Tier 3 POS Market Share

Inventory Health

Distributor warehouse stock levels, days of supply, out-of-stock rates, aging analysis, and replenishment signals.

Stock OOS Supply

Target vs Actual

Budget and quota attainment by market, distributor, product, and channel with variance analysis.

Budget Quota Variance

Trade Spend & ROI

Promotion effectiveness: spend by program type, planned vs actual, ROI ratios, compliance, and incremental lift.

Promotions ROI Compliance

Product Portfolio

Brand and SKU analysis: revenue by spirit type, category, price tier, innovation performance, and lifecycle status.

Brands SKUs Price Tier

Market & Geography

Regional performance: state-level comparison, control vs open states, per-capita metrics, and excise tax impact.

States Regions Demographics

Sales Rep Performance

Rep-level scorecards: quota attainment, depletion volume, account coverage, and rankings by role type.

Reps Quotas Rankings

Distributor Scorecard

Distributor comparison: depletion velocity, inventory turns, market coverage, national vs regional performance.

Distributors Fill Rate Coverage

On-premise vs off-premise vs e-commerce: revenue splits, trends, product preferences, and sub-channel detail.

On-Premise Off-Premise E-Commerce

What-If: New Product Launch

Interactive scenario planner — configure spirit type, price tier, markets, distribution, and trade spend. All projections update dynamically using 7 years of historical benchmarks.

Interactive P&L Forecast Breakeven Market Share

Metrics & Definitions

Comprehensive glossary of all KPIs, metrics, and business terms — three-tier distribution model, data sources, calculated measures, and the full data model reference.

Reference Glossary Data Model Definitions

Q4 FY2025 — Quarterly Business Review

Executive QBR presentation covering Q4 performance — KPIs, revenue trends, distributor rankings, regional mix, trade spend ROI, and next-quarter priorities.

PowerPoint Q4 FY2025 Executive Review