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Key Insight: All channels are trending -8% to -9% vs LY on a comparable basis (FY26 excludes January).
E-Commerce leads on gross margin rate (41.7%), while BOPIS delivers the strongest units-per-transaction (2.54).
Mobile App shows the steepest decline at -9.5% and the highest return rate.
Net Sales by Channel: TY vs LY ($M)
Channel Revenue Share (TY)
Gross Margin ($M) by Channel
Channel Efficiency: AOV vs Margin %
Comprehensive Channel Scorecard
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Trend Analysis: Monthly trends show all channels performing within a tight band of $3.9M-$4.3M per month.
Seasonal peaks visible in March, May, July, October across most channels. In-Store shows a notable August strength
at $4.32M — the highest single-channel month in FY26.
Monthly Net Sales by Channel (Feb–Dec 2026)
YoY Growth Rate by Month & Channel (%)
Channel Share of Total (Monthly %)
Monthly Performance by Channel ($M)
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Product Mix Analysis: Bottoms is the #1 category across 3 of 5 channels (BOPIS, Curbside, E-Commerce),
while Outerwear leads In-Store and Mobile App. Activewear consistently underperforms across all channels at
~$5.3M avg, suggesting potential markdown or assortment issues.
Category Revenue by Channel (Stacked Bar)
Category × Channel YoY Variance Heatmap
Category × Channel Detail (TY Net Sales $M | YoY %)
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Regional Insights: Southeast dominates across all channels with ~$12.8M per channel, driven by 7 stores.
Mountain region (single Denver store) is the smallest at ~$1.8M per channel but shows consistent proportional contribution.
E-Commerce has the broadest regional penetration with the smallest gap between top/bottom regions.
Regional Revenue by Channel (Grouped Bar)
Channel Mix by Region (Stacked %)
Region × Channel Performance (TY $M | YoY %)
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Return Rate Analysis: Mobile App has the highest return incidence at 5.19% of line items,
followed by E-Commerce at 5.12%. BOPIS has the lowest at 4.95% — likely due to in-store
inspection at pickup. Loyalty points earned are proportional to sales, with E-Commerce generating the most at 60.6M points.
Return Rate by Channel (%)
Loyalty Points Earned by Channel (M)
Returns TY vs LY by Channel
Return Rate Impact on Net Margin
Returns & Loyalty Detail by Channel
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Payment Preferences: Debit leads BOPIS and Curbside channels, while Cash surprisingly leads
E-Commerce (likely gift cards coded as cash equivalents). Digital Wallet leads on Mobile App at $9.20M,
confirming frictionless checkout preferences. Credit cards are consistently the lowest payment method across most channels.
Payment Method by Channel (Grouped Bar)
Payment Mix per Channel (%)
Digital Wallet Penetration by Channel
Payment Method × Channel Detail (TY)