Complete reference guide for all metrics used across Falcon Retail dashboards
Total revenue after discounts and returns. This is the primary revenue measure reflecting actual cash collected from customer transactions.
Total revenue before any deductions such as discounts, returns, or allowances. Represents the sum of all transaction values.
Total monetary value of all discounts applied to transactions. Includes promotional discounts, employee discounts, and loyalty reductions.
Percentage of gross sales given as discount. Indicates promotional intensity and pricing strategy effectiveness.
Average revenue per transaction. A key performance indicator for measuring transaction productivity and customer spending patterns.
Average revenue per unit sold. Reflects pricing strategy and mix of products sold across channels.
Same-store sales growth comparing the same period in the current year versus the prior year. Eliminates the impact of new store openings to measure like-for-like performance.
Revenue minus cost of goods sold. Represents the profit available after covering the direct cost of products. Core measure of operational efficiency.
Margin expressed as a percentage of sales. Allows comparison across product categories and time periods. Target typically 40-50% for retail.
Revenue after variable costs (COGS, shipping, fulfillment). Indicates how much each sale contributes toward covering fixed costs and profit.
Gross Margin Return on Inventory Investment. Measures how many dollars of gross margin profit are generated for each dollar of average inventory investment. Higher values indicate better inventory productivity.
Current inventory quantity across all locations and channels. Real-time snapshot of available stock ready for sale.
Percentage of received inventory that has been sold. Key metric for assessing demand and product performance. Target typically 80%+.
Number of weeks current inventory will last at current sales velocity. Indicates inventory health and potential stockout or overstock risk.
Percentage of SKUs with zero units on hand. Indicates product availability risk and potential lost sales opportunity.
Average percentage reduction from original retail price. Reflects clearance and promotional activity. Higher values indicate more aggressive discounting.
Budget available for new inventory purchases within the current period. Critical for inventory planning and purchase authorization.
Predicted total revenue from a customer relationship over its entire duration. Used to segment customers by value and determine acquisition investment levels.
Percentage of customers who make 2 or more purchases within a defined period. Key indicator of customer satisfaction and retention.
Cost to acquire a new customer. Divides total marketing and promotional spend by number of new customers acquired. Critical for ROI measurement.
Customer classification based on spend levels: Bronze (baseline), Silver, Gold, Platinum (highest). Used for targeted marketing and personalization.
Number of people entering a physical store. Measured via foot counters and sensors. Foundation metric for traffic-based analysis.
Percentage of store visitors who make a purchase. Critical indicator of sales effectiveness and customer engagement at store level.
Average dollar value per transaction. Reflects successful upselling and customer purchasing power.
Average number of items per sale. Indicates selling effectiveness and basket building. Target typically 1.5+ units.
Percentage of transactions capturing customer email addresses. Used for loyalty program enrollment and marketing communication.
Total website and app visits. A session represents one user's visit duration. Foundation metric for digital traffic analysis.
Percentage of sessions resulting in a purchase order. Critical indicator of digital channel effectiveness. Target typically 2-4%.
Ordered revenue after accounting for cancellations. Reflects true customer demand for products ordered online.
Percentage of single-page sessions where users exit without further engagement. Lower is better. Target under 50%.
Percentage of shopping carts not converted to completed orders. Indicates friction in checkout process. Target under 70%.
Revenue distribution across sales channels (store, online, BOPIS, etc.). Shows which channels drive the most revenue.
Orders placed online for in-store pickup. Growing channel that bridges digital and physical retail, driving foot traffic.
Digital revenue (online + BOPIS) as percentage of total company revenue. Shows shift toward digital commerce.
Percentage of customers using two or more channels. Indicates customer engagement depth and cross-channel loyalty.
Incremental sales attributed to a promotion above baseline. Calculated as actual sales minus expected sales without promotion.
Return on promotional investment. Measures profit generated for every dollar spent on promotion. Target >200%.
Percentage of promotional offers that are actually used by customers. Indicates offer appeal and customer engagement.
Calendar period from Monday through the current day of the week. Used for weekly trend analysis and rapid reporting.
Calendar period from the 1st of the month through the current day. Standard reporting period for monthly performance.
Period from January 1 through the current day of the calendar year. Used for annual performance tracking.
Current fiscal year (February 1, 2026 - January 31, 2027). Reference year for all year-over-year comparisons.
Prior fiscal year (February 1, 2025 - January 31, 2026). Used for year-over-year performance comparisons.
Same calendar period in the prior year. Used for like-for-like seasonal comparisons. For example, Feb 2025 is comp to Feb 2026.
Falcon Retail fiscal year runs from February 1 through January 31. Aligns with retail calendar and inventory planning cycles.
The specific date used as the calculation point for all metrics. Typically the current date or end of reporting period. Ensures consistency across dashboards.