Customer Intelligence
Total Customers 2026
118,740
↓ 2.4% YoY (121,687)
Avg Customer Lifetime Value
$1,925
↓ 6.2% YoY ($2,053)
Repeat Customer Rate
58.2%
↑ 2.1% YoY
Avg Transactions per Customer
4.9
↑ 0.3 per customer
Revenue per Customer
$1,925
↓ 6.2% YoY
Revenue Distribution by Loyalty Tier
Revenue & Customer Count by Tier
Loyalty Tier Customer & Revenue Analysis
| Tier |
TY Customers |
LY Customers |
Var % |
TY Revenue |
LY Revenue |
Rev Var % |
Rev/Customer |
Txns/Customer |
| Bronze |
76,346 |
78,234 |
-2.4% |
$157.2M |
$161.5M |
-2.7% |
$2,058 |
4.8 |
| Silver |
26,558 |
25,891 |
+2.6% |
$44.2M |
$42.8M |
+3.3% |
$1,664 |
3.9 |
| Gold |
12,767 |
12,145 |
+5.1% |
$21.4M |
$19.8M |
+8.1% |
$1,676 |
3.9 |
| Platinum |
3,069 |
2,817 |
+8.9% |
$5.6M |
$4.9M |
+14.3% |
$1,825 |
4.2 |
Loyalty Tier Behavioral Metrics
| Metric |
Bronze |
Silver |
Gold |
Platinum |
Portfolio |
| Tier Size (%) |
64.2% |
22.3% |
10.7% |
2.6% |
100.0% |
| Revenue Share (%) |
64.1% |
18.0% |
8.7% |
2.3% |
100.0% |
| Avg Transaction Value |
$428 |
$429 |
$428 |
$431 |
$429 |
| Repeat Rate (%) |
54.1% |
62.3% |
68.9% |
81.2% |
58.2% |
| Annual Value Range |
$400-$2,500 |
$2,501-$5,000 |
$5,001-$10,000 |
$10,001+ |
— |
| Avg Days Active |
127 |
215 |
287 |
341 |
162 |
Revenue by Acquisition Channel
Channel Performance Detailed Analysis
| Channel |
TY Customers |
LY Customers |
Customer Growth % |
TY Revenue |
LY Revenue |
Revenue Growth % |
Rev/Customer |
Market Share |
| In-Store |
36,796 |
37,245 |
-1.2% |
$61.0M |
$62.8M |
-2.9% |
$1,658 |
24.9% |
| Online |
36,635 |
34,821 |
+5.2% |
$59.8M |
$55.3M |
+8.1% |
$1,633 |
24.4% |
| Mobile App |
34,408 |
31,456 |
+9.4% |
$44.6M |
$38.2M |
+16.8% |
$1,296 |
18.2% |
| Email Campaign |
2,732 |
2,498 |
+9.4% |
$16.0M |
$14.1M |
+13.5% |
$5,857 |
6.5% |
| Referral |
2,758 |
2,634 |
+4.7% |
$15.9M |
$14.8M |
+7.4% |
$5,767 |
6.5% |
| Influencer |
2,716 |
2,421 |
+12.2% |
$15.7M |
$12.9M |
+21.7% |
$5,779 |
6.4% |
| Social Media |
2,695 |
2,312 |
+16.6% |
$15.5M |
$11.4M |
+36.0% |
$5,749 |
6.3% |
Channel Category Performance Summary
| Channel Category |
Total Customers |
Total Revenue |
% of Portfolio |
Avg Rev/Customer |
Growth Trend |
| Physical (In-Store) |
36,796 |
$61.0M |
24.9% |
$1,658 |
Declining |
| Digital (Online + Mobile) |
71,043 |
$104.4M |
42.6% |
$1,470 |
Growing |
| Engagement (Email + Social) |
5,427 |
$31.5M |
12.8% |
$5,809 |
Fast Growth |
| Organic (Referral + Influencer) |
5,474 |
$31.6M |
12.9% |
$5,773 |
Strong Growth |
Top 15 States - Detailed Performance
| State |
TY Revenue |
LY Revenue |
Revenue Growth % |
Customers |
Revenue/Customer |
Market Share |
Rank |
| North Carolina |
$15.5M |
$15.0M |
+3.3% |
7,972 |
$1,945 |
6.3% |
1 |
| Arizona |
$15.4M |
$14.8M |
+4.1% |
7,943 |
$1,939 |
6.3% |
2 |
| Colorado |
$15.4M |
$14.7M |
+4.8% |
8,005 |
$1,924 |
6.3% |
3 |
| Georgia |
$15.3M |
$14.6M |
+4.8% |
7,793 |
$1,963 |
6.2% |
4 |
| Ohio |
$15.3M |
$14.9M |
+2.7% |
7,809 |
$1,959 |
6.2% |
5 |
| Washington |
$15.2M |
$14.5M |
+4.8% |
7,862 |
$1,934 |
6.2% |
6 |
| Illinois |
$15.2M |
$14.3M |
+6.3% |
7,980 |
$1,904 |
6.2% |
7 |
| California |
$15.2M |
$14.2M |
+7.0% |
7,911 |
$1,921 |
6.2% |
8 |
| Florida |
$15.2M |
$14.1M |
+7.8% |
7,957 |
$1,911 |
6.2% |
9 |
| Tennessee |
$15.2M |
$14.3M |
+6.3% |
8,058 |
$1,888 |
6.2% |
10 |
| Pennsylvania |
$15.1M |
$14.2M |
+6.3% |
7,784 |
$1,941 |
6.2% |
11 |
| New York |
$15.1M |
$14.1M |
+7.1% |
8,017 |
$1,884 |
6.2% |
12 |
| Texas |
$15.0M |
$14.0M |
+7.1% |
7,872 |
$1,905 |
6.1% |
13 |
| Oregon |
$11.3M |
$10.2M |
+10.8% |
7,057 |
$1,602 |
4.6% |
14 |
| Michigan |
$10.9M |
$10.1M |
+7.9% |
6,925 |
$1,575 |
4.5% |
15 |
Geographic Region Performance Summary
| Region |
Total Revenue |
Total Customers |
% of National |
Avg Revenue/Customer |
Growth Rate |
| Top 5 States |
$76.9M |
39,522 |
31.4% |
$1,947 |
+3.7% |
| States 6-10 |
$76.0M |
39,606 |
31.0% |
$1,920 |
+6.6% |
| States 11-15 |
$61.4M |
31,783 |
25.0% |
$1,932 |
+7.9% |
| Remaining 35 States |
$20.9M |
8,229 |
8.5% |
$2,540 |
+5.2% |
| National Total |
$235.2M |
118,740 |
100.0% |
$1,982 |
-2.4% |