Semiconductor pipeline convention: A design-win is a socket committed at a customer that will convert to future revenue. 7-stage funnel: Prospect → Engage → Eval → Design → Qual → Prod → EOL. Pipeline value = annual unit estimate × base ASP. Weighted = value × win probability.
Design-Win Pipeline KPIs
7-Stage Funnel — Count & Weighted Value
Count (bars) and weighted $M (line). Funnel peaks at Evaluation (2,638 wins). Weighted value peaks at Design stage ($282M) as win probability rises.
Competitive Displacement vs Greenfield
64.7% of wins displace incumbents; 35.3% are greenfield. Displacement indicates strong product-market fit.