Executive Summary
Q4 2024 closed agency revenue at $6.45B, up 1.9% over Q4 2023, with November the strongest month. Direct Mail and Connected TV remained the two largest spend channels but Out-of-Home delivered the highest ROAS at 4.63x. Production turnaround held steady at 15.6 days with on-spec at 92.0%. Margin softened 0.1pp to 42.9% — within tolerance and consistent with the rate-card stability across all 15 service lines. Vertex Financial Group, Meridian Health, and HorizonTech together accounted for 47.6% of agency-wide billings, a 0.3pp concentration uptick worth flagging for risk discussions.
Q4 Headline Movements
Q4 Monthly Revenue · CY vs PY
Campaign attributed revenue, Oct–Dec
Q4 Spend by Channel
Top 8 channels
Top Clients · Q4 Billings
Combined project + production
Q4 ROAS by Channel
Top 8 channels
Q4 Quality Snapshot
On-spec %, on-time %, on-budget %
Q4 Top Campaigns
Best-Performing Q4 2024 Campaigns
Top 12 by Q4 ROAS, minimum $200K Q4 spend
| # | Campaign | Type | Client | Q4 Spend | Q4 Revenue | ROAS | vs Q4 LY |
|---|
Q4 2024 = Oct–Dec 2024 (data through 2024-12-27). All figures from FACT_CAMPAIGN_PERFORMANCE, FACT_PROJECTS, FACT_PRODUCTION_JOBS, FACT_MEDIA_SPEND filtered to QUARTER_NUM=4. Revenue concentration computed as top-3 client share of total agency billings. Reconciles to VALIDATION_BENCHMARKS.md (FY 2024 totals).