Channel Performance
Channel Spend Ranking
15 channels by spend, selected year
Channel ROAS Ranking
Revenue ÷ Spend per channel
Paid vs Owned Mix
Spend share
Digital vs Print vs Physical
Spend share
Spend Trend by Category
7 years
Channel Detail
All Channels
Filtered by category/type. Sorted by ROAS descending.
| # | Channel | Category | Type | Spend | Revenue | ROAS | Impressions | Conversions |
|---|
Source: FACT_CAMPAIGN_PERFORMANCE × DIM_CHANNEL. ROAS = SUM(REVENUE_ATTRIBUTED)/SUM(SPEND). 15 channels: 10 Digital, 3 Print, 2 Physical. Mix: 8 Paid + 6 Owned + 1 Earned. Reconciles to VALIDATION_BENCHMARKS.md.