Falcon Marketing / 08. Geographic Performance
Reporting Period: Jan–Dec 2024
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Region Performance

Region Spend & Revenue
Selected year
Region ROAS
Revenue ÷ Spend
Tier Mix (spend share)
Metro / Regional / National
Top 10 DMAs
By spend, selected year
Region Trend
Spend over 7 years

All Markets

Markets Detail
Filtered by region/tier. Sorted by spend descending.
#DMACity/StateRegionTierSpendRevenueROAS
Source: FACT_CAMPAIGN_PERFORMANCE × DIM_GEOGRAPHY. 40 US markets across 5 regions. Region ROAS = SUM(REVENUE_ATTRIBUTED)/SUM(SPEND). Reconciles to VALIDATION_BENCHMARKS.md.