Pacing & Variance
Planned vs Actual · 7-Year Trend
Annual planned vs actual media spend
Monthly Pacing · Selected Year
Planned and actual by month
Channel Spend Distribution
Selected year, top 10 channels
CPM: Realized vs Benchmark
Realized CPM (bars) vs DIM_CHANNEL.TYPICAL_CPM (line)
Channel Detail
All Channels
Filtered by category. Sorted by actual spend descending.
| # | Channel | Category | Type | Planned | Actual | Variance % | Realized CPM | Typical CPM | Agency Fee |
|---|
Source: FACT_MEDIA_SPEND × DIM_CHANNEL. Variance % = (Actual−Planned)/Planned. Agency Fee = SUM(AGENCY_FEE_AMOUNT). Realized CPM = AVG(CPM_ACTUAL). Reconciles to VALIDATION_BENCHMARKS.md (2024 actual spend = $108.5M, agency fee = $15.2M).