Campaign Trend
Spend & Revenue · 2018–2024
Annual media spend and attributed revenue
Conversion Funnel · Selected Year
Impressions → Clicks → Conversions (log-ish scale)
Spend by Campaign Type
Selected year
ROAS by Campaign Type
Revenue ÷ Spend
Engagement Rate Trend
CTR % by year
Top Campaigns
Top 15 Campaigns by ROAS
Selected year. Filtered to campaigns with > $100K spend to avoid noise.
| # | Campaign | Type | Status | Spend | Revenue | ROAS | Impressions | Conversions |
|---|
Source: FACT_CAMPAIGN_PERFORMANCE × DIM_CAMPAIGN. ROAS = SUM(REVENUE_ATTRIBUTED)/SUM(SPEND). CTR = SUM(CLICKS)/SUM(IMPRESSIONS). 1,035 campaigns over 7 years; status mix includes Active / Completed / Cancelled / Draft (not excluded). Reconciles to VALIDATION_BENCHMARKS.md.