Falcon Marketing / 02. Client Portfolio
Reporting Period: Jan–Dec 2024
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Portfolio Composition

Tier Mix (Billings)
Combined billings by account tier
Industry Mix
Combined billings by industry
Segment Mix
Enterprise vs Mid-Market vs SMB

Top Clients

Top 10 by Combined Billings
Project + Production for selected year
Project vs Production Ratio
Per top-10 client

Client Detail

All Clients
Filtered by tier/segment/year. Sorted by combined billings descending.
#ClientIndustryTierSegmentProjectProductionCombinedYoYProjects
All figures USD. Combined billings = SUM(BILLED_AMOUNT) on FACT_PROJECTS + SUM(BILLED_AMOUNT) on FACT_PRODUCTION_JOBS. One client churned in 2022 (Bronze tier); active client count drops 20→19 from 2022 onward. Reconciles to VALIDATION_BENCHMARKS.md.