Falcon Marketing / 01. Executive Overview
Reporting Period: Jan–Dec 2024
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Compare Years (2022/23/24)

Revenue & Performance

Total Agency Revenue · 2018–2024
Project (SOW) + Production billings, USD billions
Monthly Trend · CY vs PY
Campaign attributed revenue by month
Channel Mix
Top channels by media spend
ROAS by Year
Revenue ÷ Spend, all channels
Campaign Type Mix
Spend by campaign type

Top Clients

Top 10 Clients · Combined Billings
Project + Production billings for selected year, USD billions
#ClientIndustryTierProjectProductionCombinedYoY
All figures reconcile to VALIDATION_BENCHMARKS.md. No global exclusions applied. Data through 2024-12-27. ROAS = SUM(REVENUE_ATTRIBUTED) / SUM(SPEND) per FACT_CAMPAIGN_PERFORMANCE. Combined revenue = SUM(BILLED_AMOUNT) on FACT_PROJECTS + SUM(BILLED_AMOUNT) on FACT_PRODUCTION_JOBS.