Churn KPIs
Churn Trends & Reason Mix
Annual Churn Trend (Churn + Port-Out)
Churn Reason Mix (Lifetime)
Win-back & LTV Lost
Win-back via Reactivations
Avg LTV Lost per Churn ($)
Annual Churn Detail
| Year | Churn Events | Port-Out | Total Lost | Reactivations | Net Churn (after winback) | Avg LTV Lost |
|---|
Data: FACT_SUBSCRIBER_EVENTS · 8 churn reasons (Price 15.4% leads in a near-uniform spread) · Notes: Avg LTV lost $3,883 per churn event · Reactivation events recover ~25% of lost subs · Churn count grew 7% YoY 2024→2025; rate stable as base grew · Service Quality lowest churn driver in count terms but high MRR loss