Advertising KPIs
Annual Trends
Gross vs Net Revenue — 2018–2025 ($B)
Top Advertisers & Format Mix
Top 12 Advertisers — Lifetime Gross ($M)
Format Channel Mix (Lifetime)
Format-Level Detail (Lifetime)
| Format | Channel | Gross Rev ($M) | Impressions (B) | Avg CPM | Completion | Viewability |
|---|
Data: FACT_AD_REVENUE · 600K placements · 35 advertisers · 12 formats · Notes: Sponsorship Integration commands 2.3× the next-highest CPM ($45 vs $32 Sports Live) · Avg viewability holds 75% across all years