Subscriber KPIs
Lifecycle Trends
Annual Events by Type — 2018–2025
Demographics & Churn
Active Subs by Segment × Age Band
Annual Lifecycle Events
| Year | New Activations | Port-In | Reactivations | Plan Upgrades | Churn | Port-Out | Net Adds |
|---|
Data: FACT_SUBSCRIBER_EVENTS · 1.4M lifecycle events · 8 event types · 2018–2026 ·
Filters: Inactive subscribers excluded from active counts · Prospect carriers default ·
Notes: Net Adds = Activations + Port-In + Reactivation − Churn − Port-Out · 8 churn reasons (Price 15.4% leads, near-uniform spread)