Falcon Food & Snacks / 10. Consumer Panel
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Panel Size
80,000
Households
Purchase Events
1.4M
2020-2025 Total
Avg Basket
$6.08
Per Purchase
Heavy Buyer Spend
$2.98M
+137% vs Avg
Repeat Purchase Rate
66.2%
All Segments
Avg Days Between (Heavy)
13.6
Gold Tier HH
Gold Tier HH
400
Heavy Buyer
Loyalty Tiers
4
Active Programs
Avg Spend by Segment (2024 vs 2025)
Units by Segment (2024 vs 2025)
Repeat Purchase Rate by Loyalty Tier (2024 vs 2025)
Avg Spend by Life Stage (2024 vs 2025)
Avg Days Between Purchases by Loyalty (2024 vs 2025)
Segment × Loyalty Tier Combinations
Segment Loyalty Tier Households Total Units Total Spend Avg Basket Repeat % Avg Days Between