Falcon Food & Snacks / 9. Trade Spend & Promo ROI

2024 Total Spend

$75.1M

-2.6% vs Plan

Spend Variance

-$2.0M

Actual vs Planned

Incremental Units

6.9M

2024 Total

Incremental Revenue

$30.6M

2024 Total

Average ROI

0.43x

2024 Performance

Best ROI (BOGO)

0.54x

+26% vs Avg

Annual Trade Spend Trend (5 Years)

Planned vs Actual Spend by Year

ROI by Promo Type (2024)

Incremental Units by Promo Type (2024)

ROI Trend (5 Years)

Trade Spend Detail (Promo Type × Year)

Promo Type	Discount Type	Year	Planned ($M)	Actual ($M)	Variance ($M)	Incr Units (M)	Incr Rev ($M)	ROI	Cost/Unit