| Platform / Channel | Total Views (Millions) | Avg Sentiment | Social Mentions (Millions) | Merchandise Units (K) | Engagement Rate | Growth YoY |
|---|---|---|---|---|---|---|
| Disney+ Hotstar | 2,380 | 0.66 | 29.6 | 65 | 8.4% | +18.2% |
| JioCinema | 976 | 0.66 | 20.4 | 55 | 7.2% | +31.5% |
| Sony LIV | 674 | 0.66 | 8.5 | 51 | 6.8% | +12.3% |
| IPL App | 238 | 0.68 | 2.1 | 0 | 12.4% | +42.1% |
| 134 | 0.72 | 11.2 | 0 | 18.5% | +28.3% | |
| 117 | 0.64 | 9.8 | 0 | 6.2% | +15.4% | |
| Twitter/X | 68 | 0.52 | 4.2 | 0 | -2.1% | -8.5% |
| YouTube | 59 | 0.65 | 2.5 | 0 | 5.8% | +19.2% |
| Total 2025 | 4,646 | 0.66 | 57.9 | 171 | 8.8% | +18.9% |
| Total 2024 | 3,906 | 0.63 | 46.5 | 140 | 7.2% | Baseline |
| Total 2023 | 3,238 | 0.59 | 38.2 | 115 | 5.8% | Historical |
| Total 2022 | 2,845 | 0.55 | 32.4 | 98 | 4.2% | Historical |
| Total 2021 | 2,156 | 0.52 | 25.8 | 76 | 3.5% | Historical |
| Total 2020 | 1,823 | 0.48 | 19.2 | 52 | 0.8% | COVID Impact |
| Total 2019 | 1,524 | 0.51 | 16.8 | 38 | 2.4% | Historical |
| Avg Sentiment 2025 | Overall Positive: 0.66/1.0 (Record High) | |||||