xFalcon IPL Analytics Hub / 5. Broadcast & Viewership
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Total 2024 Impressions
210.8M
↑ 0.2% YoY
Total Reach
126.8M
↑ Stable Growth
Average TVR Rating
2.68%
Across all regions
Total Ad Revenue 2024
₹21,161Cr
↑ 0.3% Growth
Peak Concurrent Viewers
81.0M
2024 Peak
Avg Peak Viewers (All Regions)
13.5M
Across 10 regions
Regional Viewership Performance 2025
Total Impressions by Region (Millions)
Broadcast Reach & Performance
Reach by Region (Millions)
Peak Concurrent Viewers by Region
Ad Revenue Trends
Ad Revenue Growth (2017-2025)
TVR Rating Analysis
TVR Rating by Region (%)
Impressions vs Peak Viewers Correlation
Regional Broadcast Data 2025
Region Total Impressions (M) Reach (M) TVR Rating (%) Ad Revenue (₹Cr) Peak Concurrent (M) Avg Engagement
Mumbai 36,775 22,505 4.68 4,027 13.0 Very High
Delhi NCR 35,168 21,380 4.68 4,027 12.4 Very High
Kolkata 30,345 18,003 4.68 4,027 10.4 High
Chennai 28,739 16,880 4.68 4,027 9.8 High
Bangalore 27,131 15,753 4.68 4,027 9.2 High
Hyderabad 25,523 14,629 4.68 4,027 8.6 High
Pan-India Total 2025 183,681 109,150 4.68 24,162 63.4 Record High
Previous Season (2024) 163,401 97,220 4.52 19,063 57.2 Previous
YoY Growth +12.4% +12.3% +3.5% +26.8% +10.8% Strong
2023 Season 145,823 86,540 4.35 16,824 51.5 Historical
2022 Season 138,456 82,130 4.12 14,562 48.3 Historical
2021 Season 125,340 74,620 3.95 12,754 43.8 Historical
2020 Season (COVID) 98,234 58,380 3.68 9,823 32.1 Impacted
2019 Season 115,678 68,850 4.05 11,456 40.2 Historical
2018 Season 108,345 64,520 3.92 10,234 37.8 Historical
2017 Season 102,156 60,730 3.85 8,975 35.4 Historical
Historical Trends & Growth
Impressions & Reach Growth (2017-2025)