Total Customers 2025
167.9K
Across 31 states
Total Balance 2025
$488.7B
All geographic markets
Largest Market
California
$61.7B balance, 28.9K customers
Regional Leader
South
$194.9B balance (39.9% of total)
Urban Distribution
56.4M
$134.6B balance from urban areas
Mixed/Rural Areas
111.7K
59.8% of all customers
Top 10 States
85.7%
Of total customer base
Regional Concentration
CA, TX, FL
41.2% of all customers
Top 10 States by Customer Count (2025)
Census Region Distribution (2025)
Urban vs Rural Distribution (2025)
State Balance Distribution - Top 15 States
Regional Balance Trend (2024 vs 2025)
Customer Concentration by State (Top 12)
All States Summary (2025)
| State |
Code |
Region |
Urban/Rural |
Customers |
Balance |
Avg Balance/Customer |
| California |
CA |
Pacific |
Urban |
28,971 |
$61.7B |
$2.13M |
| Texas |
TX |
South |
Mixed |
23,768 |
$49.1B |
$2.07M |
| Florida |
FL |
South |
Mixed |
18,778 |
$37.7B |
$2.01M |
| New York |
NY |
Northeast |
Urban |
15,485 |
$31.1B |
$2.01M |
| Pennsylvania |
PA |
Northeast |
Mixed |
10,448 |
$21.0B |
$2.01M |
| Illinois |
IL |
Midwest |
Mixed |
10,090 |
$20.1B |
$2.00M |
| Ohio |
OH |
Midwest |
Mixed |
9,708 |
$19.2B |
$1.98M |
| Georgia |
GA |
South |
Mixed |
8,758 |
$17.4B |
$1.99M |
| North Carolina |
NC |
South |
Mixed |
8,811 |
$17.1B |
$1.94M |
| Michigan |
MI |
Midwest |
Mixed |
7,954 |
$15.8B |
$1.99M |
| New Jersey |
NJ |
Northeast |
Urban |
7,601 |
$14.9B |
$1.96M |
| Virginia |
VA |
South |
Mixed |
7,198 |
$14.2B |
$1.97M |
| Washington |
WA |
West |
Mixed |
6,738 |
$13.2B |
$1.97M |
| Arizona |
AZ |
West |
Mixed |
6,396 |
$12.7B |
$1.99M |
| Massachusetts |
MA |
Northeast |
Urban |
5,859 |
$11.3B |
$1.93M |
| Tennessee |
TN |
South |
Mixed |
5,818 |
$11.0B |
$1.90M |
| Indiana |
IN |
Midwest |
Mixed |
5,585 |
$11.0B |
$1.96M |
| Maryland |
MD |
South |
Urban |
5,170 |
$10.0B |
$1.94M |
| Missouri |
MO |
Midwest |
Mixed |
5,100 |
$9.9B |
$1.95M |
| Wisconsin |
WI |
Midwest |
Mixed |
4,777 |
$9.5B |
$1.99M |
| Colorado |
CO |
West |
Mixed |
4,794 |
$9.4B |
$1.96M |
| Minnesota |
MN |
Midwest |
Mixed |
4,650 |
$9.2B |
$1.98M |
| South Carolina |
SC |
South |
Mixed |
4,454 |
$8.6B |
$1.92M |
| Alabama |
AL |
South |
Rural |
4,184 |
$8.1B |
$1.94M |
| Kentucky |
KY |
South |
Rural |
3,870 |
$7.6B |
$1.96M |
| Louisiana |
LA |
South |
Mixed |
3,869 |
$7.5B |
$1.93M |
| Oregon |
OR |
West |
Mixed |
3,487 |
$6.7B |
$1.92M |
| Oklahoma |
OK |
South |
Mixed |
3,324 |
$6.6B |
$1.98M |
| Utah |
UT |
West |
Mixed |
2,932 |
$5.7B |
$1.95M |
| Connecticut |
CT |
Northeast |
Urban |
2,914 |
$5.5B |
$1.90M |
| Nevada |
NV |
West |
Mixed |
2,770 |
$5.1B |
$1.84M |