Total Balance 2025
$488.7B
All products combined
YoY Balance Change
-8.2%
2024: $532.3B to 2025: $488.7B
Total Interest Income
$9.20B
2025 annual
Interest Income YoY
-8.9%
2024: $10.11B to 2025: $9.20B
Total Fee Income
$834.0M
2025 annual
Fee Income YoY
-9.2%
2024: $918.5M to 2025: $834.0M
Avg Utilization Rate
37.9%
Consistent across products
Total Active Accounts
167.9K
Across 10 products
Product Balance Distribution (2025)
Product Type Breakdown - 2025
Balance Trend by Product Type (2019-2025)
Interest Yield by Product (2025)
Profitability Ranking (Interest + Fees, 2025)
Account Distribution by Product (2025)
Product Detail Summary (2025)
| Product Name |
Product Type |
Accounts |
Balance |
Utilization % |
Interest Income |
Fee Income |
Total Revenue |
| Private Label Standard |
Private Label |
82,593 |
$229.8B |
37.8% |
$4.33B |
$390.1M |
$4.72B |
| Private Label Preferred |
Private Label |
39,208 |
$86.5B |
37.9% |
$1.63B |
$150.2M |
$1.78B |
| Private Label Elite |
Private Label |
23,755 |
$49.2B |
37.9% |
$928.1M |
$84.5M |
$1.01B |
| Co-Brand Signature |
Co-Brand |
16,286 |
$33.2B |
38.0% |
$626.5M |
$55.8M |
$682.3M |
| Co-Brand Rewards Plus |
Co-Brand |
12,088 |
$24.5B |
38.0% |
$461.8M |
$40.8M |
$502.6M |
| Co-Brand Elite Premier |
Co-Brand |
9,301 |
$18.4B |
37.8% |
$347.1M |
$31.0M |
$378.1M |
| Apex Cashback Signature |
Proprietary |
7,607 |
$14.7B |
37.9% |
$277.0M |
$26.6M |
$303.6M |
| Apex Rewards Signature |
Proprietary |
6,343 |
$12.7B |
37.7% |
$238.8M |
$23.6M |
$262.4M |
| Apex Pay 4-Install |
BNPL |
5,456 |
$10.6B |
37.8% |
$199.7M |
$18.7M |
$218.4M |
| Apex Pay Monthly |
BNPL |
4,659 |
$8.7B |
38.3% |
$165.5M |
$17.4M |
$182.9M |