Total Customers
150K
All customers active
Active Customers
150K
100% activity rate
Female Customers
71.8K
47.9% of total base
Male Customers
69.3K
46.2% of total base
Top Age Band
35-44
37.7K customers (25.1%)
Top Income Band
$50-75K
35.9K customers (23.9%)
Top Acquisition Channel
In-Store Kiosk
57.0K customers (38.0%)
Platinum Tier
42.9K
28.6% loyalty penetration
Customer Distribution by Age Band
Customer Distribution by Income Band
Customer Distribution by Gender
Acquisition Channel Distribution
FICO Score Band Distribution
Loyalty Segment Distribution
Customer Acquisition by Year
Top 15 States by Customer Concentration
Customer Segment Details (Top 20 Segments)
| Loyalty Segment |
Gender |
Age Band |
Customer Count |
% of Total |
| Gold |
Female |
35-44 |
5,144 |
3.43% |
| Platinum |
Female |
35-44 |
5,091 |
3.39% |
| Gold |
Male |
35-44 |
5,067 |
3.38% |
| Platinum |
Male |
35-44 |
4,986 |
3.32% |
| Platinum |
Female |
45-54 |
4,629 |
3.09% |
| Platinum |
Female |
25-34 |
4,556 |
3.04% |
| Gold |
Female |
45-54 |
4,474 |
2.98% |
| Platinum |
Male |
25-34 |
4,428 |
2.95% |
| Gold |
Female |
25-34 |
4,417 |
2.94% |
| Platinum |
Male |
45-54 |
4,372 |
2.91% |
| Gold |
Male |
25-34 |
4,362 |
2.91% |
| Gold |
Male |
45-54 |
4,266 |
2.84% |
| Silver |
Female |
35-44 |
3,879 |
2.59% |
| Silver |
Male |
35-44 |
3,647 |
2.43% |
| Silver |
Female |
45-54 |
3,392 |
2.26% |
| Silver |
Female |
25-34 |
3,377 |
2.25% |
| Silver |
Male |
25-34 |
3,269 |
2.18% |
| Silver |
Male |
45-54 |
3,224 |
2.15% |
| Platinum |
Female |
55-64 |
3,080 |
2.05% |
| Gold |
Female |
55-64 |
3,045 |
2.03% |